During the recent years, superheroes have been making a comeback and the hype continues as Folded and Hung, in collaboration with Meg Magazine (I am Meg) and World Vision, teams up with Marvel International for their latest line – the Marvel x Folded and Hung Kawaii collection!
On November 27, Folded and Hung launched its Marvel Kawaii collection in a cute pop-up store at the Trinoma Activity Center. The Marvel Kawaii collection is a line of shirts, underwear and accessories that features Marvel superheroes such as Iron Man, Spider Man, Thor, Captain America and Silver Surfer in kawaii chibi-like form, making them look like such adorable characters.
These kawaii versions of your favorite superheroes would surely make a statement.
To spice things up, Folded and Hung has appointed 32 brand ambassadors including celebrities Angel Locsin, Sam Milby and Alden Richards who graced the event, leaving their fans screaming in utter excitement.
According to Alan Vianzon, F&H VP for marketing and operations, “There’s a hero in all of us.” Therefore, proceeds from the pop-up store will be donated to World Vision for the relief and rehabilitation of the hard-hit areas in Tacloban. In addition to the proceeds, Folded and Hung also have pledged World Vision P 600,000 worth of goods for those who were affected by typhoon Yolanda.
Photo courtesy of Meg Magazine
We would also like to congratulate our fellow Kawaii PH team member, Anne Kate, for winning the best look of the day! You go, girl!
If you’re a kawaii girl who loves superheroes, then this collection is for you! The pieces in this collection are a nice addition to your wardrobe so check them out now.
Who’s your favorite Marvel superhero? Leave us a comment below!
The Marvel Kawaii collection is available in all Folded and Hung outlets.