Calling All Heroines! Heroine Make Cosmetics Launches in the Philippines

Heroines aren’t born: they’re made. Behind every beautiful heroine is a makeup collection that promises to make you look beautiful and keep you that way, no matter what dramatic adventures life throws your way! The brand that has caught the hearts of ladies across Asia finally makes way to the Philippines as it reveals its makeup collection.

HM products sheet (1)

Heroine Make is a Japanese-manufactured makeup line with ten years of history that turns women into princesses since 2005. It launched a revolutionary range of eye makeup in Japan since then. The brand has become a familiar sight to shoppers in Hong Kong and Singapore, where the lush romantic packaging fills the shelves in Sasa, Bonjour, and drugstores in these countries. Now, Heroine Make turns wide manga eyes towards the Philippines by bringing top of the line products to the shores of Manila.


As with all great stories, the origins of Heroine Make begin with three legendary products, which also happen to be the bestsellers:

  • Long & Curl Mascara (P595): an award-winning waterproof formula that makes lashes unbelievably full, long and thick, while retaining the curl all day. Named the #1 Mascara in Japan by Cosme in 2009.
  • Smooth Liquid Eyeliner (P595): long-wearing, smudge proof eyeliner with a fine tip to create whatever luscious eye look you desire.
  • Quick Eyebrow Pencil (P345): resistant to oil, sweat, and rubbing, and the perfect tool to shade in your most expressive eyebrows!

In addition to bold eye makeup, Heroine Make also sells dolly-inspired false eyelashes, BB creams, and powder compacts for perfect princess-like skin.


Their eye products were inspired by the big, beautiful eyes of the classic shoujo (Japanese women’s comic) heroine. Fans of manga will note that Heroine Make’s design is heavily influenced by vintage shoujo, when the heroines were at their most romantic — and their most emotional!



In fact, the brand has its own heroine: Elizabeth Himeko, the ever-beautiful princess who spreads a message that every woman deserves to look beautiful, always. You can see her throughout the packaging, where her crying, laughing, and swooning expressions indicate that the products work, no matter what state you are into.


Say hello to long-lasting and hassle-free beauty essentials that is within reach to all passionate, spontaneous and well-heeled Filipina woman. The brand’s dedication to functionality and performance means that you don’t have to worry about your makeup once you leave the house – your makeup will endure, and at a very reasonable budget, too!

Mandom has always seen the natural Filipina power that resonates in its beauty. With Heroine Make, we believe you can become the heroine that you always wanted to be— effortlessly with quality and affordable products!” says Hiroyuki Mitsuoka, President of Mandom Philippines.

Heroine Make will appeal to women who are the leading ladies of their own lives, who mix fantasy with functionality to create their everyday perfect beauty. They aren’t afraid to be beautiful, and expect only the best products to help them enhance their beauty.

There’s no need to wait! Give Heroine Make a try and be your own Heroine!


Heroine Make is available in Watsons and distributed by Mandom Corporation.

To know more about Heroine Make, visit their Facebook Page.

  • phyaboo

    Hi! If you don’t mind, I’ll grab some of your photos from the event. My DSLR’s SD card got corrupt so I only have a few photos from my phone to use for my blog. I’ll credit you properly too.